Writing
SaMPLES
EDITORIAL
FEATURE ARTICLES
BLOG CONTENT
EMAIL COPYWRITING
FEATURED EDITORIAL
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As an experienced editorial writer, I have ghostwritten several high profile editorial pieces for executive leaders. Below are two prime examples of my skills at writing complex concepts into articles for other industry leaders to read.
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MOSAIC LIFE CARE
America’s health-care industry is positioned for a major shift
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Editorial placement in the Kansas City Business Journal. Written to showcase an emerging shift to how health care systems should approach population health. Crafted approach to the piece, interviewed subject matter experts to pull out key insights, ghostwrote copy and worked with designer on layout.
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TOUCHNET
How Digital Transformation Can
Enable the Contactless Campus
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Editorial placement in a special issue of Educause Review. Written to showcase the major considerations that institutions of higher ed need to understand as they transform their business systems. Interviewed company leaders on topic and ghostwrote copy.
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FEATURE STORIES
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One of my favorite types of writing is to interview people and craft a narrative of how they have gotten to where they currently are. Below are two examples of personal profiles I wrote for clients.
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NSPJ ARCHITECTS
Nashville's Newest Architect
Kiley Darden
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Personal feature published on company website and pitched to regional Nashville media. Focuses on principle architect, Kiley Darden, written during opening of new office to promote lead principle in Nashville. Interviewed Darden and incorporated personal stories and quotes into writing.
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COMMERCE BANK
From Window Washer to
Most Admired CEO
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Personal feature published on company website and distributed to customers as part of women in small business series. Features CEO Jennifer Fogg-Lickteig whose company is a client of Commerce Bank. Interviewed Fogg-Lickteig and incorporated anecdotes and advice into story.
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BLOG ARTICLES
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Blogs are an incredible way to share short-form information, whether educational or entertaining it provides the reader with an easy way to find out more about topics in which they are interested. The following blog examples link to articles I wrote, additionally I managed the overarching strategies and calendars for these blogs.
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EMAIL MARKETING
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Email marketing remains a leading marketing tactic to reach qualified consumers with relevant, direct messaging. Below are examples of emails that I was responsible for from start to finish.
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